
Across developing countries, women entrepreneurs are building businesses against the odds. Yet, despite their ambition and resilience, they face unique challenges such as lack of access to finance, training, and networks. By supporting women entrepreneurs—especially in high-growth and non-traditional sectors—we can accelerate economic recovery and create more equitable societies.


Across developing countries, women entrepreneurs are building businesses against the odds. Yet, despite their ambition and resilience, they face unique challenges such as lack of access to finance, training, and networks. By supporting women entrepreneurs—especially in high-growth and non-traditional sectors—we can accelerate economic recovery and create more equitable societies.


Castries Market is more than a place to shop — it’s the heartbeat of community, culture, and resilience in Saint Lucia. But over the last five years, many of the hardworking vendors here have been heavily impacted by the decrease in tourism and the long-lasting effects of COVID.
Even though the world has reopened, the market has not fully recovered.
When COVID hit, tourism slowed dramatically — and with fewer visitors, sales dropped. Many people who lost their jobs during the pandemic turned to opening small vendor shops to survive. While this created more local entrepreneurship, it also increased competition across the market.
The result?
More vendors selling similar items
Less tourist foot traffic
Reduced revenue for everyone
A slower recovery despite travel returning
And yet, through it all, the women of Castries Market continue to show up with strength and pride.
These vendors are incredible women — resilient, consistent, and deeply committed to their craft. Every day, they prepare their shops and products with hope, especially for tourists visiting Saint Lucia through cruise ships and travel excursions.
They are not just sellers — they are providers, mothers, grandmothers, and community builders.
Linda has been in business for 45 years, building her journey from the ground up. She started out selling her products in the streets, and through hard work and dedication, she grew into a stable shop owner in the market. Her story is one of perseverance and long-term commitment.
Shamane works side-by-side with her daughter every day. Together, they keep their business going through teamwork, consistency, and love. Their bond shows what it looks like when family supports family — even through hard seasons.
Matilda has been in business for 52 years, making her one of the most experienced vendors in the market. Six months ago, she experienced a heartbreaking loss — her son passed away. But in the same season, she also gained a grandson, a new blessing and a reminder that life continues. Matilda’s story reflects grief, strength, and the power to keep moving forward.
Zanic started her business after COVID, about 5 years ago, like many others who were trying to rebuild their lives after losing work. She represents the new generation of vendors who turned hardship into opportunity, stepping into business ownership during one of the hardest economic periods.
Marilyn has been running her business for 33 years, and her story is one of purpose. She has three sons living in the UK, and she used the income from her business to support and pay for their education. Today, her children have built successful careers as a:
Lawyer
Accountant
DJ
Her journey is proof that small businesses can create big futures.
These women are not just surviving — they are leading with resilience, showing up every day with hope and hard work. Castries Market deserves recognition, support, and more opportunities to thrive again.
When you shop local, you’re not just buying a product —
you’re supporting a story, a legacy, and a family.
If you’re visiting Saint Lucia on a cruise or vacation, stop by Castries Market and meet these remarkable women. Their work, strength, and spirit are unforgettable.
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